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Tan Yu Hong

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A Monthly Curated Newsletter

As humans, we often like to think we're right, even when we can be wrong at times. Many of us have the unconscious tendency to seek information that support our existing beliefs & disregard or undermine those that do not match ours. But doing so without awareness or questioning can have adverse effects in the way we think, make decisions & live our lives. Today, I'd like to share with you some potential consequences of confirmation bias & what we can do about them.

World’s richest man says highly intelligent people do this one thing

To Amazon billionaire and world’s richest man, Jeff Bezos, this phrase is extremely true. He believes one single trait distinguishes highly intelligent people from all over people: the ability to reassess and change their minds.

 
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Investing and the Danger of Confirmation Bias

Sound advice on how we should be aware of the dangers of confirmation bias in finances and how we can approach investing responsibly.

 
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Why you think you're right — even if you're wrong by Julia Galef

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Tan Yu Hong
 
 
 
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Testimonials and Referral Notes

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Lim Jun Jie. SIT SIE(BS) Student

I met Yu Hong during my national service days. Despite his heavy duty as a commander, he always spends time listening to his team's concerns and working towards our goals together. Thus, I trust him and his services. We had a few financial advisory sessions, and I feel he always tries his best to understand my situation and challenges before advising me. Not only does he has vast financial knowledge, he often simplifies them for me, making sure that I fully understand the available options. I truly appreciate that he is transparent and not pushy, which made me feel comfortable throughout our sessions. Most importantly, he always checks in with me to make sure I am living well, if I'm on track toward my goal, and offers me his help whenever I need them. I feel reassured and motivated to have his help.

Aidil. Police Cadet.

I really like how Yu Hong engages and guides me to achieve my financial goals. As a person who is not financially literate, he explains and simplifies each policies through graphs and slides. It has helped me to understand them better! In addition, he is not pushy to sell me policies which makes the meetings comfortable. Overall, my experience is very positive as he understands client's needs and guides them to the policies that fits their financial goals.

Tan Jun Jie. Actuary.

Yuhong is a long-time friend of mine. He has always been very sincere, righteous and dependable as a friend, and I'm very pleased to have him as my financial consultant. I greatly appreciate his generosity in sharing life advice that he has accumulated through his own experience and from people around him, so that I can make a more informed decision, not only in finances but also in life. I'm assured and comforted that he has my best interests, and is someone that I can depend on in times of distress.

Jun Wen. IT Manager.

I've been working with Yu Hong for the past year and I can confidently say that he has been a tremendous help to me. His expertise in insurance has allowed me to secure the coverage I need to protect my future and give me peace of mind. Not only has Yu Hong helped to navigate the complex world of insurance, but he has also provided valuable guidance and advice on my overall financial plan. He takes the time to understand my goals and priorities and offers tailored solutions that fit my unique needs. I appreciate Yu Hong's professionalism, knowledge, and dedication to his clients. He is always available to answer my questions and is proactive in reviewing my policies to ensure I have the right coverage at the right price. If you're looking for a financial planner who can provide comprehensive insurance solutions and help you achieve your financial goals, I highly recommend working with Yu Hong.

Ke Cheng. Student.

I've known Yuhong since our army days, and it's great to see him doing something he enjoys and helping his clients with their finances. What I really appreciate about Yuhong is that he takes the time to understand my specific needs before tailoring a financial plan. He's not pushy or anything, but he gives me solid advice that helps me make better decisions. I'm excited to continue learning from him and hearing his financial tips!

Daniel Chew. NUS Student.

I was referred to Yuhong by a good friend of mine many months ago. Since then, I have gotten to chat with him multiple times about my financial plans and goals. From our discussions, I find Yuhong to be resourceful, engaging and someone that sets himself apart from other financial planners! He's definitely worth your time! Highly recommend!