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Tan Yu Hong

In Touch

A Monthly Curated Newsletter

In this issue, I'd like to do something different. All of the highlights are very interesting videos from TED talks about the way we think. The videos are between 15 to 30 minutes, but they are well worth your time I promise. Hope these resources will help create marginal changes in your life every so often. Let's be enlightened together!

The Puzzle of Motivation

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories -- and maybe, a way forward.

 
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Are we in control of our own Decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

 
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Why we make bad decisions | Dan Gilbert

 
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Tan Yu Hong
 
 
 
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Testimonials and Referral Notes

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Lim Jun Jie. SIT SIE(BS) Student

I met Yu Hong during my national service days. Despite his heavy duty as a commander, he always spends time listening to his team's concerns and working towards our goals together. Thus, I trust him and his services. We had a few financial advisory sessions, and I feel he always tries his best to understand my situation and challenges before advising me. Not only does he has vast financial knowledge, he often simplifies them for me, making sure that I fully understand the available options. I truly appreciate that he is transparent and not pushy, which made me feel comfortable throughout our sessions. Most importantly, he always checks in with me to make sure I am living well, if I'm on track toward my goal, and offers me his help whenever I need them. I feel reassured and motivated to have his help.

Tan Jun Jie. Actuary.

Yuhong is a long-time friend of mine. He has always been very sincere, righteous and dependable as a friend, and I'm very pleased to have him as my financial consultant. I greatly appreciate his generosity in sharing life advice that he has accumulated through his own experience and from people around him, so that I can make a more informed decision, not only in finances but also in life. I'm assured and comforted that he has my best interests, and is someone that I can depend on in times of distress.

Helen Lee. A Mother & HR Practitioner

Yu Hong is great to work with! He has always responded quickly to my questions and concerns. He will understand my situation and needs first then presents me with insurance options that best meets my needs. I highly recommend Yu Hong and his service!

Aidil. Police Cadet.

I really like how Yu Hong engages and guides me to achieve my financial goals. As a person who is not financially literate, he explains and simplifies each policies through graphs and slides. It has helped me to understand them better! In addition, he is not pushy to sell me policies which makes the meetings comfortable. Overall, my experience is very positive as he understands client's needs and guides them to the policies that fits their financial goals.

Adilah. Mother & MOE Teacher.

One of the best decisions I made for myself in 2022 was to engage Yu Hong as my financial advisor. Interestingly, the first time I met Yu Hong for financial planning wasn't even for myself! It was actually a meet-up for my husband. My husband had no insurance coverage in Singapore and was adamant that he didn't need any, until he met Yu Hong. The first meeting with Yu Hong went a lot like a chat under the sun with a long-lost friend. We spoke openly about our dreams, goals and financial limitations. The conversation was effortless and vulnerable; no pretense and just filled with hope and faith. Yu Hong's sincerity and genuine efforts in learning about us before planning for my husband's policies truly shifted my view about financial planners. A month later, while going through my own policies, I realised that I may be spending more than I needed. Even though Yu Hong wasn't my financial advisor then, I turned to him for help in looking through my policies. The fact that he got back to me promptly with a customised document designed just for me and took me through my policies spoke volume about how earnest he is helping others. I think what really moved me was the fact that he honestly had nothing to gain from me and he could easily have rejected my request and directed me to my then-financial advisor. But without any perks on his ends, he painstakingly reviewed my policies and dedicated his time to help me better understand my insurance coverage. It was obviously a no-brainer for me to transfer my policies over to Yu Hong because at the end of the day, you'd want a financial advisor who is truly passionate about serving his best for you. Yu Hong is that man, rooting for you in the corner.. never pushing you for his own benefits but only giving gentle nudges to steer you towards the right direction in managing your finances. Both my husband and I are confident that we made the right choice in engaging Yu Hong as our financial advisor. We trust that he'd be there when times are difficult for us. True enough, Yu Hong was there when I had health complications during my postpartum period. Without a second thought, he came down to the hospital and waited patiently for me to be admitted. He even had a coat ready to offer since it was freezing in the waiting area. His actions are true testament to who Yu Hong is as a person; a compassionate man with a magnanimous heart. Thank you Yu Hong for not only being our financial advisor, but a confidante to both of us. We are blessed to have you in our lives.

Daniel Chew. NUS Student.

I was referred to Yuhong by a good friend of mine many months ago. Since then, I have gotten to chat with him multiple times about my financial plans and goals. From our discussions, I find Yuhong to be resourceful, engaging and someone that sets himself apart from other financial planners! He's definitely worth your time! Highly recommend!